Facing the complicated and increasingly fierce market competition situation, only by constantly accelerating the adjustment of product structure, accelerating the transformation and upgrading of traditional industries and producing marketable products, can we continue to adapt to the market and win the market, so as to ensure the rapid development of enterprises. In order to comply with the trend and direction of the development of the world tire industry and respond to the call of the tire industry policy of the Ministry of industry and information technology, Shandong Hongyu Rubber Co., Ltd. has started the construction of the project with an annual output of 2.8 million sets of high-performance automobile all steel radial truck tires since March 2011, which was completed and put into operation in September 2013, successfully realizing the transformation and upgrading of the enterprise. At present, the overall operation of the company is good.

Adhere to the path of resource-saving and environment-friendly development. The company attaches great importance to resource conservation and environmental protection, and pursues high-end, advanced, energy-saving and environmental protection from infrastructure construction such as plant and warehouse to equipment, technology and other equipment technology, so as to save energy and reduce consumption to the greatest extent. In terms of infrastructure, adhere to economical and intensive land use, build 147000 square meters of multi-storey plants and multi-storey warehouses, and the plot ratio of the plant is 0.82; The workshop uses natural lighting in the daytime and LED energy-saving lamps at night, saving 920000 kwh of electricity per year; From tire vulcanization finished product workshop to warehouse logistics, it is equipped with tire automatic circulation and transportation system, so as to save manpower and improve efficiency. In terms of equipment, the internal mixer, steel wire calender, cutting machine, forming machine, vulcanizer and other key equipment adopt the current international and domestic high-precision equipment. For example, the internal mixer adopts bb430 and bb305 internal mixer of Japan Shengang, with less installed capacity than similar domestic models and twice the production capacity of similar domestic models, which not only reduces the number of rotating machines and reduces the investment cost, Moreover, its excellent mixing performance of high dispersion and molecular modification ensures the mixing quality of the compound. In terms of process formula, adopt new rubber mixing concept and formula theory, pay attention to the matching of vulcanization speed of rubber in various parts, improve rubber mixing efficiency and rubber quality, and use new material isoprene rubber to replace natural rubber to reduce production cost; Cancel the bead semi vulcanization process and adopt the hot plate vulcanizer to improve the production efficiency of the vulcanizer and make the vulcanization degree of each part of the tire more uniform. In terms of environmental protection, the company has implemented odor flue gas treatment projects in internal mixing workshops and vulcanization workshops that are prone to flue gas.

Actively promote the deep integration of informatization and industrialization. In order to make full use of modern information technology, give full play to the important role of informatization in the transformation and upgrading of tire industry, and promote the further transformation and upgrading of enterprises, improve quality and efficiency, the company invested more than 23 million yuan to integrate MES and ERP systems and integrate information projects such as video monitoring system and all-in-one card management system, hereinafter referred to as "tire production and operation management and control integrated information integration system". Through the construction of computer room, large database, display screen, network wiring, video monitor, all-in-one card and other hardware equipment, Install MES production and manufacturing execution systems including "basic file management, plan management, process management, quality management, equipment management, inventory management, report management and system management" and ERP enterprise resource planning software such as "purchase management, sales management, workshop management, inventory accounting, cost accounting, salary budget, human resources and attendance management", Accelerate the "integration of informatization and industrialization", grasp the production progress in real time, monitor the equipment operation in real time, monitor the product quality online, and realize the supervision and control of the whole process of enterprise resources and production process. At present, the video monitoring and all-in-one card system has been put into use. The MES system has realized the trial operation from the molding workshop to the quality inspection, warehousing and delivery process. The ERP system is about to be installed, and the whole information integration system will be fully integrated and effectively operated by the end of 2015.

Implement Hongyu standard and build an efficient executive management team. Actively promote Hongyu standard work method among all employees, refine and quantify each task, decompose responsibilities, clarify the responsibility subject, work standards, completion time limit and assessment methods, and require all responsible departments and personnel to follow the management policy of "planning, efficiency, control and implementation" with the help of effective platforms such as meeting, countersignature, on-site problem solving group and work implementation form, Make use of all available resources, do a good job in fine and scientific management, and strive to improve work execution and work efficiency. Adhere to the combination of strict management and human management, actively build a school-based, military and family management model, effectively strengthen the "zero defect" management, five most management, five management and 6S management, and resolutely put an end to the six major wastes such as waiting waste and ineffective coordination waste. Through the implementation of Hongyu standard working method, Shandong Hongyu Rubber Co., Ltd. has cultivated a corporate culture with Hongyu characteristics, led the company to further optimize and carry the dreams and trust of hundreds of millions of people, and the great idea of "Chinese dream" will be turned into a beautiful reality. Faced with the vision of thousands of Hongyu people for their dreams, Hongyu rubber will be based on the enterprise spirit of "constant morality, coexistence and win-win", strive to bring every ordinary person's "Chinese dream" into reality and realize the mission of innovation and serving the country. A practical enterprise with dreams and responsibilities will eventually actively promote the development of the rubber industry and contribute to the rise of national enterprises.