Strengthening the construction of staff culture and promoting the harmonious development of enterprises

Shandong Hongyu Rubber Co., Ltd

(November 2015)

Shandong Hongyu Rubber Co., Ltd., founded in 1988, is a modern enterprise integrating R & D, production and sales of all steel radial truck tire and tire vulcanization capsule, with 1100 employees. Since the all steel radial tire project was put into operation in 2013 and the staff team has grown rapidly, the company's leadership has taken the construction of enterprise culture and staff culture as the primary strategic measure to strengthen the work and team construction of enterprise staff in the new era. Relying on the enterprise spirit and development concept formed by the company over the years, the company has loudly put forward the slogan "enterprise culture is combat effectiveness", The construction of corporate culture is understood and planned from the height of implementing the scientific outlook on development, strive to cultivate the spirit of keeping pace with the times, pioneering and enterprising, and perseverance of the majority of employees, enhance the centripetal force, cohesion and combat effectiveness of the team, and promote the harmonious development of the enterprise.

1、 Consolidate the cultural position and improve the organizational system

The enterprise leadership attaches great importance to the employee culture. Since the company started the construction of 2.8 million sets / year all steel radial tire project in March 2011, the employee living and leisure area has been specially designed in the plant planning. Since the second half of 2012, the company has invested heavily in the construction of high-standard employee apartments, Hongyu cultural center, fitness path, basketball court and other cultural facilities. The company has 4 employee apartment buildings. Each apartment is equipped with a cultural activity room with billiards, table tennis, chess and card tables and other activity equipment. Hongyu cultural center has a performance hall, indoor gym, concert hall, bar and other fitness and entertainment facilities. The outdoor fitness path is equipped with 12 sets of common fitness equipment. At the same time, the company has fixed slogans and billboards such as corporate spirit and development concept in eye-catching positions in the plant, and visual management billboards are set in production workshops and office corridors. In terms of publicity platform, the company has built an internal publication Hongyu daily, which is issued once a month. The company's website and mobile wechat platform are maintained by special personnel. Flat panel TV is set in each production workshop to release relevant notices of the company and product quality information of each workshop. In order to ensure the efficient operation of the above cultural positions, the company has established and improved relevant organizational systems: the Logistics Department of the company is equipped with enterprise management department, administration department and safety and environment department, and the secondary departments such as human resources office, comprehensive office, safety and environment office and Information Center perform their respective duties, and cooperate with the trade union of the company to jointly carry out sports competitions, education and training, safety management, internal publication Website update and other cultural activities.

2、 Expand cultural activities and enrich spiritual life

The company takes rich and colorful cultural activities as an effective starting point for condensing the staff team, adheres to continuous development throughout the year, and strives to meet the spiritual and cultural needs of the majority of employees. First, carry out literary and artistic performances. Since the radial tire project was put into operation in September 2013, five large-scale literary and artistic performances have been held successively during the production celebration, business fair and new year's day and Spring Festival, and each performance has been compiled and performed by the company's employees. Second, organize and hold interesting sports activities. The company adheres to organizing once every six months (spring and Autumn). The main projects include basketball, table tennis, billiards, poker, tug of war, rope skipping, tuoqiu running, tire rolling and other projects. There are mass cultural and sports activities with both collective and individual participation, and the majority of employees have high enthusiasm for participation. The third is to organize expansion training. The company has purchased its own equipment. Since the second half of 2014, it has successively organized three activities. The participating employees have completed various challenges by participating in trust back fall, rolling wind and fire wheel, ladder and other activities, experienced team generation, cooperation and competition, appreciated the joy brought by dedication, cooperation and courage, and created a good team atmosphere. Fourth, organize a post skill competition every six months. The competition items mainly include tire shapers, electricians, welders, fitters, forklift workers, office software operation, etc. The activities have stimulated the enthusiasm of employees to learn technology and become talents. At the same time, the skill competition has also become a booster to promote all departments to improve work efficiency and production and operation. Fifth, build a "staff bookstore" to facilitate the staff and workers to learn new knowledge and theories, spread advanced culture and enrich their spiritual life.

3、 Strengthen education and training and improve comprehensive quality

The company pays attention to talent training, creates various opportunities, and carries out various forms and all-round training activities for all employees, so as to improve the comprehensive quality of employees. First, the HR Office of the company is responsible for organizing and carrying out induction training for new employees. All new employees entering Hongyu company shall participate in induction training for at least one week. The training contents mainly include cultural training in enterprise spirit, employee spirit, management concept and system regulations, ideological and moral education training with socialist core values as the main content and safety knowledge training with safety production as the main content. Second, all departments of the company are responsible for carrying out business knowledge training. The main forms of training include theoretical knowledge learning, on-site training, mentoring and apprenticeship, learning in cooperative colleges and universities, etc. Third, carry out continuing education. In November 2014, the company cooperated with Jucheng management consulting company to establish Hongyu online business school, and developed an online learning and education platform for the company's management, comprehensive management personnel and some company customers. The fourth is to carry out out out training. It is also to cooperate with Jucheng company, organize functional personnel to go out for study, and successively organize personnel to participate in 5 special training sessions of Jucheng company in Linyi, Dongying, Weifang, Weihai and other places, with more than 100 participants. Fifth, experts are often invited to give lectures and carry out special training. It has organized and held special lectures on legal knowledge, financial knowledge, civilized etiquette, fire protection knowledge and so on. In order to promote and improve the enterprise education and training system, the company has formulated the training management regulations and established a team of enterprise trainers and cultural counselors to realize the effective dissemination and sustainable development of enterprise culture. Through all-round and multi angle learning and training activities, we have continuously improved the comprehensive quality of employees, created a strong talent team and built an advanced corporate culture, so as to provide strong talent reserve and continuous intellectual support for the development of the enterprise.

4、 Advocate virtue and goodness, and always be grateful

Over the years, Shandong Hongyu Rubber Co., Ltd. has gradually developed and formed a corporate culture with the enterprise spirit of "constant morality, coexistence and win-win". In Hongyu, we are eager to realize multiple values such as economy, society and ecology and take the road of sustainable development. Hongyu people know that the existence and development of modern enterprises must be based on the premise of "respecting the environment and thanking the society". Hongyu must practice corporate citizenship responsibility, respect the environment, be grateful at all times and give back to the society. Hongyu rubber takes honesty, filial piety, love and benevolence as the starting point, actively carries out the educational activities of "professional ethics, family virtues, social ethics and personal morality", and takes practical actions to fulfill its social responsibilities, so as to inspire all employees. "Be virtuous, help the world, and be good at creating great undertakings". In September 2013, the company invested 2 million yuan to establish "Hongyu charity fund", which is subordinate to Guangrao County Charity Federation and becomes the first enterprise donor to sign a contract in the county. Hongyu charity fund takes "hand in hand charity, rescue the crisis and help the poor, care for the society and participate in charity" as the charity concept. Since its establishment, Hongyu charity fund has successively spent 80000 yuan to support and rescue 25 poor college students, and spent more than 60000 yuan to help social vulnerable groups and difficult workers of the company.

Practice has proved that strengthening the construction of enterprise culture is very important to improve the core competitiveness of enterprises. Only by truly building the enterprise culture can the enterprise prosper and never fail. Shandong Hongyu Rubber Co., Ltd. has strengthened the cohesion, centripetal force and combat effectiveness by vigorously carrying out the construction of employee culture and enterprise culture. The overall staff team is more atmospheric, the image is more vibrant and the work style is more vigorous, which has effectively promoted the overall improvement of the staff business work and team construction of the whole company.

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