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Tires must be operated in physical stores

Column:Company news Time:2016-05-26

Why buy tires in physical stores instead of some online stores?

Perhaps the original intention of tire online e-commerce did not want to buy a tire and lose a customer, but many unsatisfactory online tire purchase experiences turned the first online purchase of many customers into the last.

The boss of a sustainable tire store has never thought about "killing" any customer. Because maybe you are his neighbor and his friend. The store owner hopes to make you a repeat customer of his store through fair price and satisfactory service. He also hopes to introduce new customers to his store through you. Tire retail store owners want small profits but quick turnover. They have face-to-face contact and communication with customers. They pay more attention to service quality and their own reputation.

There are many expired tires, changed tires and retreaded fake tires. In the weak economic environment, the operation status of the tire industry is not optimistic. The upstream and downstream stocks of tires are very large. It is inevitable that some tires are expired, some tires are outdated, and some tires are worn out. How to solve and deal with these problems? Before, many customers responded to online shopping tire number change, retreading and counterfeiting. The problem of online shopping tires may not be the subjective will of online e-commerce, but no matter how the biggest victim is the online shopping consumer.

Not to mention that tire stores pay more attention to service quality and their own reputation. If tire stores sell fake and defective goods, sell a tire and lose a group of customers, they will face the seizure of the industrial and commercial department, ranging from a fine to a sentence, and their own tire stores will soon close down. Such a price is what the owner of a tire store doesn't want to see.

Customers buy tires online. The tires on the Internet always look better than those in physical stores. You know, tire stores are always real. The tire pictures of tire online e-commerce can be beautified and look more dazzling and cool than the real object. Then there is the price of tires. Tires are a standard auto part. The price gap between network platforms is extremely unreasonable. Everyone should understand the reality of goods for every penny. Therefore, many tires you buy are different from the pictures. The after-sales service can not be compared with tire stores. Maybe e-commerce doesn't want to do this, but interests drive them.

These beautified pictures, unreal prices and tempting promises, tire stores will not and dare not do it. Because the physical store has built a brand and reputation for several years, more than ten years or even decades, no physical store owner is willing to "replace the inferior with the good" and "replace the old with the new", so as to make more money and destroy his reputation in his own hands.

The tire physical stores of Shandong Hongyu Rubber Co., Ltd. are located in almost every province and city in China, and the tire quality has been steadily improving. The company also hopes to get more feedback from users through physical operation and provide customers with better and more complete products.



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